Cloudflare CEO Matthew Prince is saying that publishers have to start creating scarcity for their original content and get AI bots to pay for access.
Users are no longer reading the original content. Instead, they're relying on AI summaries and chat tools. He didn't think it is actually serious until they did the numbers:
- 10 years ago Google crawled 2 pages per visitor
- 6 months ago Google 6:1, OpenAI 250:1, Anthropic 6000:1
- Now: Google 18:1, OpenAI 1500:1, Anthropic 60000:1