Responded to @kasparsd:
Publishers need to create a system where all crawlers must pay for access instead of making deals with just a select few. Share the updside in a sustainable long-term way. Cloudflare is working on a system to enable this launching next month. They are not looking to make money with it.
Cloudflare business is built on the web. If we don't protect the business model of the web, there will be no incentives for the web platform to exist in the current form.