WordPress Consulting

With two decades of experience building scalable and maintainable WordPress solutions for large businesses and online publishers, I help you streamline operations, scale effortlessly, and increase revenue — all while boosting user engagement and improving search engine visibility.

Our partnership will empower you to make decisions quickly and avoid costly mistakes. With proven expertise across multiple domains and the full-stack, I can support your team in optimizing performance, scaling efficiently, and increasing profitability.

Here’s where I can help:

Monetization & Paywalls

  • Google Ad Manager (DFP) integration with header bidding support, fine-tuned on-page configuration (viewability, lazy loading), and scalable management back-end for efficient ad slot administration.
  • Header bidding with Prebid.js and other integrations.
  • Piano paywall integration optimized for search engine visibility and subscriber conversions.

Large Scale Migrations

  • Content migration for millions of posts and diverse content types from various CMS platforms to WordPress with minimal risk and maximum efficiency.
  • SEO risk mitigation to ensure smooth transitions with SEO best practices such as redirects, sitemaps, canonical URLs and media handling.
  • WordPress Multisite optimization for scalability and streamlined editorial experience and access control.
  • Strategic team & timeline planning to create a realistic project timeline for large-scale migrations.

Infrastructure and Performance

  • Nginx and PHP-FPM setup for high throughput and fast dynamic processing which is especially important WooCommerce and other dynamic applications.
  • Persistant object cache configuration and optimization with Memcached, Redis and APCu.
  • Full page caching (including REST endpoints) with smart invalidation (cache tags and surrogate keys) with Cloudflare and Fastly.
  • Image CDN setup with dynamic resizing (unlimited intermediate sizes for ultimate design flexibility) and optimized image format delivery.

Deployments and Automations

  • Optimized development and deployment workflows for teams with multiple contributors and parallel projects.
  • Automated deployments with GitHub Actions and CI tools to WordPress VIP, Pantheon, WP Engine and others hosting platforms with git-based release pipelines.

Headless WordPress

  • GraphQL & decoupled front-ends with improved editorial workflows for media management, content previews and distribution.
  • Smart caching strategies and with custom invalidation sequence and logic that ensure content freshness.

Security

  • Federated identity management with OKTA, Auth0, and SAML for user data and secure access management.

Get in Touch 👋

Send an email to hi@kaspars.net or reach out on LinkedIn to arrange a call!