---
date: 2026-02-04T12:48:04+00:00
modified: 2026-02-04T12:48:04+00:00
permalink: https://kaspars.net/note/mastodon-social-116012907528225430
post_type: note
author:
  name: Kaspars
  avatar: https://reverse.kaspars.net/gravatar/avatar/92bfcd3a8c3a21a033a6484d32c25a40b113ec6891f674336081513d5c98ef76?s=96&d=mm&r=g
---

# On February 4, 2026 at 14:48

Why Users Reach the Price but Don’t Buy

I analyzed multiple rrweb session recordings (36k+ events across several user sessions). These are clear, recurring behavioral patterns that explain why purchases stall near the end — even when traffic quality and checkout functionality are fine.

This is not a traffic problem.  
This is late-funnel decision friction.