Hulu.com had just launched earlier that same year and I had been inspired by its clean design. Interested to see if I could duplicate a similar experience using WordPress, I started working on a new theme I called “On Demand” which was an instant success. On Demand grossed a total of $3,750.00 for the first month after I released it in August 2008 — the result of everything I had learned up to that point including the perfect balance of design, functionality and options.