---
title: Jason Schuller on WordPress Theme Business
date: 2014-08-28T13:56:24+00:00
modified: 2014-08-28T18:47:01+00:00
permalink: https://kaspars.net/blog/jason-schuller-wordpress-theme-business
post_type: post
author:
  name: Kaspars
  avatar: https://reverse.kaspars.net/gravatar/avatar/92bfcd3a8c3a21a033a6484d32c25a40b113ec6891f674336081513d5c98ef76?s=96&d=mm&r=g
post_format:
  - Quote
category:
  - WordPress
---

# Jason Schuller on WordPress Theme Business

> Hulu.com had just launched earlier that same year and I had been inspired by its clean design. Interested to see if I could duplicate a similar experience using WordPress, I started working on a new theme I called “On Demand” which was an instant success. On Demand grossed a total of $3,750.00 for the first month after I released it in August 2008 — the result of everything I had learned up to that point including the perfect balance of design, functionality and options.

— [A Brief History of a WordPress Theme Business](https://medium.com/@jschuller/a-brief-history-of-a-wordpress-theme-business-3847e16fcba4)