Digital Britain and USB Flash Drives

Digital Britain logo

Digital Britain logo

While the ideas behind the Digital Britain initiative are really great and noble, its logo is quite the opposite — what is the connection between a flash drive and an open access to information and its distribution networks?

Every letter in the logo is supposed to symbolize a node attached to Britain’s information network, which sounds like a good explanation until you put it on a USB thumb drive.

Update: maybe it is meant to be a wireless modem?

p.s. Links on Britain’s Department for Culture, Media and Sport website are set in dark purple and are not underlined, which makes it hard even for me to distinguish them from normal text.

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